Watch the webinar they hosted with NMP CEO Andrew Berman as part of Mortgage Banker Magazine’s Winning in Wholesale series.

When it comes to dominating the trade show floor, few do it better than Mary Margaret Hogan, Senior Event Marketing Specialist, and Erica LaCentra, Chief Marketing Officer at RCN Capital, both proud members of the Mortgage Women Leadership Council. Their leadership, innovation, and results-driven approach have turned trade shows into a true growth engine for the RCN brand.

These two powerhouse women don’t just show up. They carefully plan and execute every stage of the event lifecycle:

• Before the Show: They build anticipation through smart, targeted pre-show marketing that gets attendees talking and engages prospects in advance.
• During the Show: They focus on genuine human connection, training their teams to create meaningful, memorable interactions rather than relying on elevator pitches. Their booth strategy combines strong branding with authenticity and approachability.
• After the Show: This is where many companies fall short, but not RCN. Hogan and LaCentra implement timely, thoughtful follow-up strategies that turn conversations into long-term business relationships.

Their work shows how strategic planning, personal connection, and marketing expertise can transform trade shows into major business opportunities. As leaders at RCN Capital and within the Mortgage Women Leadership Council, Hogan and LaCentra are setting the standard for impactful event marketing and leadership. Hogan is also a regular contributor to Mortgage Women magazine, while LaCentra serves as one of the hosts of the Council’s Marketing Working Group series, further amplifying their influence and commitment to empowering women in the mortgage industry.