Marketing Working Group

Marketing professionals, leaders, and innovators come together to discuss the latest trends, tools, and technologies that drive success in the mortgage industry. Whether you're a seasoned professional or new to the field, this series is designed to provide actionable insights that can help you succeed in today's competitive market

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Upcoming

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Recordings

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Episodes

Social Media Tech Stack 101

Episode

1

Social Media Tech Stack 101

In the Marketing Working Group's first episode in their webinar series, LaDonna Lockard, Erica LaCentra, and Meghan Golden discuss effective social media strategies tailored for mortgage professionals.

By

Marketing

Pro Tips

Episode

2

Developing Your Own Personal Brand

In this engaging session, Meghan Hogan, LaDonna Lockard, and Erica LaCentra dive deep into the importance of personal branding to stay competitive.

By

Marketing

Pro Tips

Email Marketing

Episode

3

Email Marketing

This episode focuses on email marketing, where experts Meghan Golden, LaDonnna Lockard, and Erica LaCentra guided attendees through the essentials of crafting successful email campaigns.

By

Marketing

Pro Tips

Episode

4

LinkedIn & You

In this episode, join Meghan Golden, LaDonna Lockard, Erica LaCentra, and Melissa Pianin as they dive deep into leveraging LinkedIn for professional growth and networking.

By

Marketing

Pro Tips

It's Getting Reel

Episode

5

It's Getting Reel

In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

By

Marketing

Pro Tips

Build Your Strength

Beef up your skills and become more confident through our working groups.

Tech Working Group

Navigate the ever-changing digital landscape.

Breaking Barriers

Confront the unspoken challenges women face as they rise to leadership in the mortgage industry and beyond.

More on

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Marketing

Turning Free Knowledge Into Future Clients

Pro Tips

Turning Free Knowledge Into Future Clients

Why webinars work

By

Mary Margaret Hogan

Pro Tips

Marketing

Cutting The Crusts Off Complexity

People

Cutting The Crusts Off Complexity

PBJ Mortgage makes home financing as easy as lunch

By

Jacqueline Crider

People

Marketing

Leadership

Pro Tips

Creating Buzz

How to promote your event on social media

By

Mary Margaret Hogan

Pro Tips

Marketing

Events Locked And Loaded

Pro Tips

Events Locked And Loaded

Achieve effortless event excellence with a pre-packaged toolkit

By

Pro Tips

Marketing

Marketing

Sold On Social

How to sell a personal brand on social media

By

Marketing

Pro Tips

The Power Of ‘I Don’t Know’

Pro Tips

The Power Of ‘I Don’t Know’

Embracing learning — and the unknown — in mortgage marketing is scary, but it’s also a journey of self-discovery

By

Pro Tips

Marketing

Navigating A Digital Revolution

Marketing

Navigating A Digital Revolution

How veteran mortgage professionals are thriving in a changing industry

By

Marketing

In The Know