Across marketing leaders, executives, and originators, the biggest needs weren’t more theory or trend-chasing. They were fresh, usable content, modern personal branding support, stronger lead and referral strategies, and — above all — real collaboration with other women leaders navigating the same challenges.

So why does mortgage marketing still feel stuck in 2008? Take our survey so we can further tailor the Marketing Working Group to what mortgage professionals need right now. 

In this kickoff episode of Season 2, we unpack:

• Why so many teams are still relying on outdated content, static campaigns, and one-size-fits-all messaging
• Why social media and personal branding feel essential — yet unsupported — for women leaders
• Why lead generation is still manual, fragmented, and disconnected from today’s borrower behavior
• And why AI and automation are seen as potential tools, but not yet practical solutions

This session sets the tone for the entire season — moving away from legacy marketing playbooks and toward modern, compliant, borrower-centric strategies that actually support growth.

Season 2 is built around what you asked for:
✔ Practical templates
✔ Smarter systems
✔ Stronger visibility
✔ Shared insight — not silos

If mortgage marketing still feels stuck in the past, this is where the reset begins.