You’re cordially invited to this information-packed webinar! You’ve heard it before; you’ve seen it in your inbox, and perhaps you’ve clicked the registration button and tuned in. We’ve all been invited to webinars — sometimes daily. But if we’re being cordially invited so frequently, what makes webinars so special? Why do people still insist on hosting these sessions even when it’s your third invite today? Because webinars work.

Step back from the influx of webinar invites in your inbox and let’s dive into the power of a well-orchestrated webinar.

Free, Accessible Resources

Who doesn’t love free? Typically, the most distinct power of a webinar is the accessibility of the virtual seminar itself, and that begins with its cost-effectiveness. Webinars are the prime platform to feature an organization expert ready to engage with participants and provide personal and professional insight into the given subject matter. Now, offering this all for merely the price of their attention? That’s golden.

Webinars are cost-effective all around. For the audience members, signing up and receiving expertise on industry tools, trends, and best practices is time well spent. For the organization itself, there is no expense needed beyond company time to host a successful webinar — company time that, if used strategically, could in fact result in a financial gain for the organization, whether it’s from lead generation, future product purchases, or the priceless brand impact of an educational presentation. And ultimately, if there is a large enough demand for it, monetization of a webinar series could also very well be a possibility down the line.

Still, there is nothing more valuable than an organization showing their clientele that they wish to be their guides. Providing free and accessible education is one of the best ways to establish your brand as an authority in the market and a trusted partner along the buyer’s journey.

Expand Your Audience

Perhaps the most advantageous and obvious aspect of webinars is their extensive potential for audience reach. Broadcasting live from the comfort of your office or work-from-home setup, you have the rare opportunity to connect with individuals on a global scale. With thorough promotional emails and social targeting, gathering registrants should be an easy sell: Come to this webinar, it’s free, it’s educational, and you can join from wherever you may be!

If marketed appropriately, webinars are the perfect medium to be introduced to clientele you may have never interacted with otherwise. Whether they are too busy, too reserved, or too far to meet you on the road, there is a large possibility they will make time in their schedule for an informative webinar featuring an industry expert they are curious about. Webinars can act as a less intimidating, less demanding sign-up process and therefore can deliver quite the turnout. And hey, if they don’t make it, don’t hold a grudge. Instead, send over the recording to the captured email, and they can watch on their own time. With this simple act of generosity, your organization still has the chance to retain their attention and establish your status as a trusted resource.

By diversifying your audiences with participants that you may have never met before, there is a unique instance where their questions and concerns can lead to webinar content in the future. Including a Q&A session where the host can engage directly with the present audience often creates a symbiotic exchange. We have the answer to your question, and now we can go more in depth on that subject matter in a future session.

And with the necessity of a sign-up process comes the opportunity for organic email capture! With the participants merely registering for the webinar to show up on their calendars, your organization has successfully generated a lead. Furthermore, when they attend the virtual seminar, they are being nurtured, educated, and if empowered effectively, could leave as a new customer, follower, and fan.

Content For Everyone

Ranging from thirty minutes to a full hour, hosting webinars crafts instantaneous video content at the palm of your hands. In an age where both quantitative and qualitative content is valued, webinars provide a sure-fire way to have regularly scheduled and organic material. In the more obvious sense, the video provides opportunities to clip and create minute-long educational content for all your social feeds. Additionally, these clips, if sliced together, could be orchestrated into somewhat of a promotional sizzle reel.

The adaptable content generated from these webinars goes beyond just video material. As the host of the webinar session or series crafts their outline, these can easily be adopted for future content once the webinar session has run its course or gone stale. When adopting the inclusion of a Q&A segment, there’s the prospect of crafting content around those questions and concerns. Keeping the anonymity of the participants, there could be a series of social posts and blog posts dedicated specifically to address those newfound pain points.

Webinars justify the rare occurrence of an organization expert taking time out of their day to sit down in front of a camera and talk about their expertise. It is incredibly important to maximize this window of opportunity and repurpose this content to reach audiences beyond the initial webinar registrants.

Crafting webinar series not only gets your on-team experts directly engaged with audiences without geographical boundaries but establishes regular programming that can solidify your organization as an industry thought leader. Webinars are the simplest, most cost-effective way to show potential and current clientele that we care, we want to empower you, and we’re right here.

So, the next time you’re cordially invited, maybe take a second glance and sign up, or consider employing a webinar series the next time you’re looking for an affordable and effective way to establish authority and expand your business.