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Branding isn’t just about standing out — it’s about creating a lasting impact that echoes beyond individual success. In the mortgage industry, where our work touches some of the most significant moments in people’s lives, we have the opportunity to leave a legacy that’s rooted in education, empowerment, and authenticity. For women in the industry, branding becomes more than a strategy; it’s a tool for changing perceptions, inspiring others, and redefining what it means to lead.
One of the most fulfilling aspects of building PBJ Mortgage has been mentoring other women in the industry. For me, this goes beyond sharing strategies or insights; it’s about encouraging women to step into their power, embrace their unique journeys, and make bold choices about their careers.
Whether they’ve joined our team, found roles at other companies, or started their own ventures, the goal has always been the same: to help them see their value and potential in this space. Branding plays a huge role in this. When we align our work with our personal values and strengths, we build a foundation that’s not only sustainable but also deeply fulfilling. By supporting others in discovering their own paths, we collectively raise the bar for what’s possible in our industry.
The legacy I hope PBJ Mortgage leaves is simple yet profound: a commitment to education and empowerment. These values aren’t just for our clients — they’re for our teammates, our industry peers, and the broader mortgage community.
As mortgage professionals, we hold an incredible privilege and responsibility. We help people navigate the largest financial transaction of their lives while simultaneously saddling them with the largest debt they’ll ever carry. This duality means we must do more than just “get the job done.” We have to educate our clients, empowering them to make decisions that align with their financial goals and futures.
PBJ Mortgage exists to remind others in the industry that what we do is far more than a job. It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
Over the years, PBJ Mortgage has consistently shifted how clients and peers view the mortgage process — and the professionals behind it. Many clients have told us they didn’t believe the process could ever be simple or stress-free. Yet, time and again, they leave our office feeling informed, confident, and cared for.
Our brand’s dedication to education and authenticity has also made an impression on industry peers. I’ve mentored countless women in mortgage, often with no personal gain involved. Why? Because living true to PBJ Mortgage’s core values means embodying education and empowerment in everything we do. It’s about lifting others, not for recognition, but for the betterment of the industry as a whole.
When clients or mentees walk away feeling supported, I know we’re doing more than just completing transactions — we’re transforming perspectives.
For women in the mortgage industry, building a meaningful legacy through branding starts with asking yourself a few key questions:
What lasting impression do I want to leave?
How can I create a brand that reflects not just what I do but why I do it?
What impact do I want my work to have on my clients, my peers, and the industry?
The men in our industry often operate in a cutthroat way, and it’s easy to feel like we must follow suit to succeed. But I disagree. Women in mortgage have a unique opportunity to lead with collaboration, empathy, and authenticity — qualities that resonate deeply with both clients and colleagues.
Through strong branding and intentional collaboration, we can change the face of the industry for the better. We can build brands that not only sustain us but also create generational impacts, helping families achieve homeownership and financial security for years to come.
A strong, authentic brand doesn’t just benefit you — it benefits everyone it touches. When we create brands rooted in values like education, empowerment, and authenticity, we don’t just build successful businesses. We inspire others to do the same.
At PBJ Mortgage, our brand is a reflection of what we stand for: making mortgages simple, approachable, and empowering. It’s a brand that encourages collaboration, fosters mentorship, and challenges outdated norms in the industry.
For women in mortgage, branding isn’t just about differentiation. It’s about transformation. It’s about showing up authentically, creating meaningful connections, and leaving a legacy that inspires the next generation of professionals.
So, ask yourself: What will your brand say about you? And more importantly, what impact will it leave on the world?
Jax Crider is managing partner at PBJ Mortgage LLC.
Branding isn’t just about standing out — it’s about creating a lasting impact that echoes beyond individual success. In the mortgage industry, where our work touches some of the most significant moments in people’s lives, we have the opportunity to leave a legacy that’s rooted in education, empowerment, and authenticity. For women in the industry, branding becomes more than a strategy; it’s a tool for changing perceptions, inspiring others, and redefining what it means to lead.
One of the most fulfilling aspects of building PBJ Mortgage has been mentoring other women in the industry. For me, this goes beyond sharing strategies or insights; it’s about encouraging women to step into their power, embrace their unique journeys, and make bold choices about their careers.
Whether they’ve joined our team, found roles at other companies, or started their own ventures, the goal has always been the same: to help them see their value and potential in this space. Branding plays a huge role in this. When we align our work with our personal values and strengths, we build a foundation that’s not only sustainable but also deeply fulfilling. By supporting others in discovering their own paths, we collectively raise the bar for what’s possible in our industry.
The legacy I hope PBJ Mortgage leaves is simple yet profound: a commitment to education and empowerment. These values aren’t just for our clients — they’re for our teammates, our industry peers, and the broader mortgage community.
As mortgage professionals, we hold an incredible privilege and responsibility. We help people navigate the largest financial transaction of their lives while simultaneously saddling them with the largest debt they’ll ever carry. This duality means we must do more than just “get the job done.” We have to educate our clients, empowering them to make decisions that align with their financial goals and futures.
PBJ Mortgage exists to remind others in the industry that what we do is far more than a job. It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
Over the years, PBJ Mortgage has consistently shifted how clients and peers view the mortgage process — and the professionals behind it. Many clients have told us they didn’t believe the process could ever be simple or stress-free. Yet, time and again, they leave our office feeling informed, confident, and cared for.
Our brand’s dedication to education and authenticity has also made an impression on industry peers. I’ve mentored countless women in mortgage, often with no personal gain involved. Why? Because living true to PBJ Mortgage’s core values means embodying education and empowerment in everything we do. It’s about lifting others, not for recognition, but for the betterment of the industry as a whole.
When clients or mentees walk away feeling supported, I know we’re doing more than just completing transactions — we’re transforming perspectives.
For women in the mortgage industry, building a meaningful legacy through branding starts with asking yourself a few key questions:
What lasting impression do I want to leave?
How can I create a brand that reflects not just what I do but why I do it?
What impact do I want my work to have on my clients, my peers, and the industry?
The men in our industry often operate in a cutthroat way, and it’s easy to feel like we must follow suit to succeed. But I disagree. Women in mortgage have a unique opportunity to lead with collaboration, empathy, and authenticity — qualities that resonate deeply with both clients and colleagues.
Through strong branding and intentional collaboration, we can change the face of the industry for the better. We can build brands that not only sustain us but also create generational impacts, helping families achieve homeownership and financial security for years to come.
A strong, authentic brand doesn’t just benefit you — it benefits everyone it touches. When we create brands rooted in values like education, empowerment, and authenticity, we don’t just build successful businesses. We inspire others to do the same.
At PBJ Mortgage, our brand is a reflection of what we stand for: making mortgages simple, approachable, and empowering. It’s a brand that encourages collaboration, fosters mentorship, and challenges outdated norms in the industry.
For women in mortgage, branding isn’t just about differentiation. It’s about transformation. It’s about showing up authentically, creating meaningful connections, and leaving a legacy that inspires the next generation of professionals.
So, ask yourself: What will your brand say about you? And more importantly, what impact will it leave on the world?
Jax Crider is managing partner at PBJ Mortgage LLC.
Branding isn’t just about standing out — it’s about creating a lasting impact that echoes beyond individual success. In the mortgage industry, where our work touches some of the most significant moments in people’s lives, we have the opportunity to leave a legacy that’s rooted in education, empowerment, and authenticity. For women in the industry, branding becomes more than a strategy; it’s a tool for changing perceptions, inspiring others, and redefining what it means to lead.
One of the most fulfilling aspects of building PBJ Mortgage has been mentoring other women in the industry. For me, this goes beyond sharing strategies or insights; it’s about encouraging women to step into their power, embrace their unique journeys, and make bold choices about their careers.
Whether they’ve joined our team, found roles at other companies, or started their own ventures, the goal has always been the same: to help them see their value and potential in this space. Branding plays a huge role in this. When we align our work with our personal values and strengths, we build a foundation that’s not only sustainable but also deeply fulfilling. By supporting others in discovering their own paths, we collectively raise the bar for what’s possible in our industry.
The legacy I hope PBJ Mortgage leaves is simple yet profound: a commitment to education and empowerment. These values aren’t just for our clients — they’re for our teammates, our industry peers, and the broader mortgage community.
As mortgage professionals, we hold an incredible privilege and responsibility. We help people navigate the largest financial transaction of their lives while simultaneously saddling them with the largest debt they’ll ever carry. This duality means we must do more than just “get the job done.” We have to educate our clients, empowering them to make decisions that align with their financial goals and futures.
PBJ Mortgage exists to remind others in the industry that what we do is far more than a job. It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
Over the years, PBJ Mortgage has consistently shifted how clients and peers view the mortgage process — and the professionals behind it. Many clients have told us they didn’t believe the process could ever be simple or stress-free. Yet, time and again, they leave our office feeling informed, confident, and cared for.
Our brand’s dedication to education and authenticity has also made an impression on industry peers. I’ve mentored countless women in mortgage, often with no personal gain involved. Why? Because living true to PBJ Mortgage’s core values means embodying education and empowerment in everything we do. It’s about lifting others, not for recognition, but for the betterment of the industry as a whole.
When clients or mentees walk away feeling supported, I know we’re doing more than just completing transactions — we’re transforming perspectives.
For women in the mortgage industry, building a meaningful legacy through branding starts with asking yourself a few key questions:
What lasting impression do I want to leave?
How can I create a brand that reflects not just what I do but why I do it?
What impact do I want my work to have on my clients, my peers, and the industry?
The men in our industry often operate in a cutthroat way, and it’s easy to feel like we must follow suit to succeed. But I disagree. Women in mortgage have a unique opportunity to lead with collaboration, empathy, and authenticity — qualities that resonate deeply with both clients and colleagues.
Through strong branding and intentional collaboration, we can change the face of the industry for the better. We can build brands that not only sustain us but also create generational impacts, helping families achieve homeownership and financial security for years to come.
A strong, authentic brand doesn’t just benefit you — it benefits everyone it touches. When we create brands rooted in values like education, empowerment, and authenticity, we don’t just build successful businesses. We inspire others to do the same.
At PBJ Mortgage, our brand is a reflection of what we stand for: making mortgages simple, approachable, and empowering. It’s a brand that encourages collaboration, fosters mentorship, and challenges outdated norms in the industry.
For women in mortgage, branding isn’t just about differentiation. It’s about transformation. It’s about showing up authentically, creating meaningful connections, and leaving a legacy that inspires the next generation of professionals.
So, ask yourself: What will your brand say about you? And more importantly, what impact will it leave on the world?
Jax Crider is managing partner at PBJ Mortgage LLC.
Branding isn’t just about standing out — it’s about creating a lasting impact that echoes beyond individual success. In the mortgage industry, where our work touches some of the most significant moments in people’s lives, we have the opportunity to leave a legacy that’s rooted in education, empowerment, and authenticity. For women in the industry, branding becomes more than a strategy; it’s a tool for changing perceptions, inspiring others, and redefining what it means to lead.
One of the most fulfilling aspects of building PBJ Mortgage has been mentoring other women in the industry. For me, this goes beyond sharing strategies or insights; it’s about encouraging women to step into their power, embrace their unique journeys, and make bold choices about their careers.
Whether they’ve joined our team, found roles at other companies, or started their own ventures, the goal has always been the same: to help them see their value and potential in this space. Branding plays a huge role in this. When we align our work with our personal values and strengths, we build a foundation that’s not only sustainable but also deeply fulfilling. By supporting others in discovering their own paths, we collectively raise the bar for what’s possible in our industry.
The legacy I hope PBJ Mortgage leaves is simple yet profound: a commitment to education and empowerment. These values aren’t just for our clients — they’re for our teammates, our industry peers, and the broader mortgage community.
As mortgage professionals, we hold an incredible privilege and responsibility. We help people navigate the largest financial transaction of their lives while simultaneously saddling them with the largest debt they’ll ever carry. This duality means we must do more than just “get the job done.” We have to educate our clients, empowering them to make decisions that align with their financial goals and futures.
PBJ Mortgage exists to remind others in the industry that what we do is far more than a job. It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
It’s a calling to serve, guide, and create positive, lasting impacts. If we can inspire other professionals to view their roles through this lens, our legacy becomes a ripple effect of empowerment and education that transforms the industry.
Over the years, PBJ Mortgage has consistently shifted how clients and peers view the mortgage process — and the professionals behind it. Many clients have told us they didn’t believe the process could ever be simple or stress-free. Yet, time and again, they leave our office feeling informed, confident, and cared for.
Our brand’s dedication to education and authenticity has also made an impression on industry peers. I’ve mentored countless women in mortgage, often with no personal gain involved. Why? Because living true to PBJ Mortgage’s core values means embodying education and empowerment in everything we do. It’s about lifting others, not for recognition, but for the betterment of the industry as a whole.
When clients or mentees walk away feeling supported, I know we’re doing more than just completing transactions — we’re transforming perspectives.
For women in the mortgage industry, building a meaningful legacy through branding starts with asking yourself a few key questions:
What lasting impression do I want to leave?
How can I create a brand that reflects not just what I do but why I do it?
What impact do I want my work to have on my clients, my peers, and the industry?
The men in our industry often operate in a cutthroat way, and it’s easy to feel like we must follow suit to succeed. But I disagree. Women in mortgage have a unique opportunity to lead with collaboration, empathy, and authenticity — qualities that resonate deeply with both clients and colleagues.
Through strong branding and intentional collaboration, we can change the face of the industry for the better. We can build brands that not only sustain us but also create generational impacts, helping families achieve homeownership and financial security for years to come.
A strong, authentic brand doesn’t just benefit you — it benefits everyone it touches. When we create brands rooted in values like education, empowerment, and authenticity, we don’t just build successful businesses. We inspire others to do the same.
At PBJ Mortgage, our brand is a reflection of what we stand for: making mortgages simple, approachable, and empowering. It’s a brand that encourages collaboration, fosters mentorship, and challenges outdated norms in the industry.
For women in mortgage, branding isn’t just about differentiation. It’s about transformation. It’s about showing up authentically, creating meaningful connections, and leaving a legacy that inspires the next generation of professionals.
So, ask yourself: What will your brand say about you? And more importantly, what impact will it leave on the world?
Jax Crider is managing partner at PBJ Mortgage LLC.
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MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education when you use our code WOMENWIN.
MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education. Become a member for our unique code.
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MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education when you use our code WOMENWIN.
MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education. Become a member for our unique code.
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