It's Getting Reel

In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

It's Getting Reel

It's Getting Reel

Sign up or sign in to access this content.

Join the Mortgage Women Leadership Council to gain full access to everything we have to offer.

or,

Episode

5

It's Getting Reel

Welcome to the exciting conclusion of our Marketing Working Group Series! In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

In this episode, we explore:

Expert insights from Julia Lyon of RCN Capital, a master of social media marketing and video content creation.
Engaging discussions with Krystina Coffey from American Business Media, who specializes in multimedia for major brands like National Mortgage Professional and Mortgage Women Magazine.
The importance of short-form video, its impact on audience engagement, and why it's vital for the mortgage industry.
Practical tips on creating compelling video content, from leveraging AI tools for content ideas to setting up a professional recording environment.
LaDonna Locker’s hands-on demonstration of essential gadgets and tools for producing high-quality video content on the go.

Julia Lyon

Social Media Marketing Coordinator

,

RCN Capital

Social Media Marketing Coordinator

,

RCN Capital

Meghan Golden

Marketing Supervisor

,

American Business Media

Marketing Supervisor

,

American Business Media

By

By

Welcome to the exciting conclusion of our Marketing Working Group Series! In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

In this episode, we explore:

Expert insights from Julia Lyon of RCN Capital, a master of social media marketing and video content creation.
Engaging discussions with Krystina Coffey from American Business Media, who specializes in multimedia for major brands like National Mortgage Professional and Mortgage Women Magazine.
The importance of short-form video, its impact on audience engagement, and why it's vital for the mortgage industry.
Practical tips on creating compelling video content, from leveraging AI tools for content ideas to setting up a professional recording environment.
LaDonna Locker’s hands-on demonstration of essential gadgets and tools for producing high-quality video content on the go.

Sign up or sign in to access this content.

Join the Mortgage Women Leadership Council to gain full access to everything we have to offer.

or,

Welcome to the exciting conclusion of our Marketing Working Group Series! In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

In this episode, we explore:

Expert insights from Julia Lyon of RCN Capital, a master of social media marketing and video content creation.
Engaging discussions with Krystina Coffey from American Business Media, who specializes in multimedia for major brands like National Mortgage Professional and Mortgage Women Magazine.
The importance of short-form video, its impact on audience engagement, and why it's vital for the mortgage industry.
Practical tips on creating compelling video content, from leveraging AI tools for content ideas to setting up a professional recording environment.
LaDonna Locker’s hands-on demonstration of essential gadgets and tools for producing high-quality video content on the go.

Welcome to the exciting conclusion of our Marketing Working Group Series! In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

In this episode, we explore:

Expert insights from Julia Lyon of RCN Capital, a master of social media marketing and video content creation.
Engaging discussions with Krystina Coffey from American Business Media, who specializes in multimedia for major brands like National Mortgage Professional and Mortgage Women Magazine.
The importance of short-form video, its impact on audience engagement, and why it's vital for the mortgage industry.
Practical tips on creating compelling video content, from leveraging AI tools for content ideas to setting up a professional recording environment.
LaDonna Locker’s hands-on demonstration of essential gadgets and tools for producing high-quality video content on the go.

This article published in the

issue.

Conversation

(0)

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Guest

6 hours ago

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Guest

6 hours ago

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Marketing Working Group

By

By

More on #

Marketing

Turning Free Knowledge Into Future Clients

Pro Tips

Turning Free Knowledge Into Future Clients

Why webinars work

By

Mary Margaret Hogan

Cutting The Crusts Off Complexity

People

Cutting The Crusts Off Complexity

PBJ Mortgage makes home financing as easy as lunch

By

Jacqueline Crider

Marketing

Marketing Working Group

LinkedIn & You

In this episode, join Meghan Golden, LaDonna Lockard, Erica LaCentra, and Melissa Pianin as they dive deep into leveraging LinkedIn for professional growth and networking.

By

Email Marketing

Marketing

Marketing Working Group

Email Marketing

This episode focuses on email marketing, where experts Meghan Golden, LaDonnna Lockard, and Erica LaCentra guided attendees through the essentials of crafting successful email campaigns.

By

Marketing

Marketing Working Group

Developing Your Own Personal Brand

In this engaging session, Meghan Hogan, LaDonna Lockard, and Erica LaCentra dive deep into the importance of personal branding to stay competitive.

By

Social Media Tech Stack 101

Marketing

Marketing Working Group

Social Media Tech Stack 101

In the Marketing Working Group's first episode in their webinar series, LaDonna Lockard, Erica LaCentra, and Meghan Golden discuss effective social media strategies tailored for mortgage professionals.

By

Pro Tips

Creating Buzz

How to promote your event on social media

By

Mary Margaret Hogan

Events Locked And Loaded

Pro Tips

Events Locked And Loaded

Achieve effortless event excellence with a pre-packaged toolkit

By

Marketing

Sold On Social

How to sell a personal brand on social media

By

The Power Of ‘I Don’t Know’

Pro Tips

The Power Of ‘I Don’t Know’

Embracing learning — and the unknown — in mortgage marketing is scary, but it’s also a journey of self-discovery

By

Mary Margaret Hogan

Stop Yelling Into The Feed

Mortgage Women

Stop Yelling Into The Feed

The new social playbook favors relevance over volume — and the mortgage pros who adapt are winning with quieter, smarter content

By

Jennifer H Mannion

Wings, Not Training Wheels

Mortgage Women

Wings, Not Training Wheels

Forget the fears — AI isn’t propping women up. It’s helping them fly faster, farther, and with more control over their business.

By

Jacqueline Crider

Inbox, But Make It Interesting

Mortgage Women

Inbox, But Make It Interesting

How interactive newsletters are turning “just another email” into referrals, relevance, and actual engagement

By

Lorraine Giron

Marketing Working Group Survey

Marketing

Marketing Working Group Survey

The Marketing Working Group wants to hear from you!

By

Meghan Golden

A Ripple Effect Of Empowerment

Mortgage Women

A Ripple Effect Of Empowerment

Strong brands don’t just differentiate — they mentor, inspire, and transform the future of mortgage

By

Jacqueline Crider

Powerhouse Perspectives In Tradeshow Marketing: Mary Margaret Hogan & Erica LaCentra

Pro Tips

Powerhouse Perspectives In Tradeshow Marketing: Mary Margaret Hogan & Erica LaCentra

Mary Margaret Hogan and Erica LaCentra of RCN Capital are redefining trade show success through strategy, connection, and marketing expertise.

By

Marketing

More Than A Logo, Less Than A Lecture

Real talk on branding that actually resonates

By

Jacqueline Crider

Two Pieces, One Perfect Fit

Marketing

Two Pieces, One Perfect Fit

Co-branding your mortgage services with referral partners and real estate agents

By

Navigating A Digital Revolution

Marketing

Navigating A Digital Revolution

How veteran mortgage professionals are thriving in a changing industry

By

Lorraine Giron

Continue Watching

Social Media Tech Stack 101

Episode

1

Social Media Tech Stack 101

In the Marketing Working Group's first episode in their webinar series, LaDonna Lockard, Erica LaCentra, and Meghan Golden discuss effective social media strategies tailored for mortgage professionals.

By

Marketing

Pro Tips

Episode

2

Developing Your Own Personal Brand

In this engaging session, Meghan Hogan, LaDonna Lockard, and Erica LaCentra dive deep into the importance of personal branding to stay competitive.

By

Marketing

Pro Tips

Email Marketing

Episode

3

Email Marketing

This episode focuses on email marketing, where experts Meghan Golden, LaDonnna Lockard, and Erica LaCentra guided attendees through the essentials of crafting successful email campaigns.

By

Marketing

Pro Tips

Episode

4

LinkedIn & You

In this episode, join Meghan Golden, LaDonna Lockard, Erica LaCentra, and Melissa Pianin as they dive deep into leveraging LinkedIn for professional growth and networking.

By

Marketing

Pro Tips

Build Your Strength

Beef up your skills and become more confident through our working groups.

Mortgage Ops Exchange

A working group by ops professionals, for ops professionals — a space to connect, ask questions, and get real-world advice from those still in the trenches.

Tech Working Group

Navigate the ever-changing digital landscape.

Breaking Barriers

Confront the unspoken challenges women face as they rise to leadership in the mortgage industry and beyond.

The Latest

Letter From The Editor: Grounded, Connected, And Ready For What’s Next

Mortgage Women

Letter From The Editor: Grounded, Connected, And Ready For What’s Next

As we begin 2026, Mortgage Women Magazine enters the year grounded in experience, strengthened by connection, and energized by what lies ahead.

By

Kelly Hendricks

Mortgage Women

Council Updates

Life Moves Pretty Fast

Council Updates

Life Moves Pretty Fast

Conferences move fast, with packed agendas and overlapping roles, yet the moments that matter most are often the ones you pause long enough to see

By

Council Updates

Managing Workplace Relationships And Handling Difficult Conversations

Leadership

Breaking Barriers

Managing Workplace Relationships And Handling Difficult Conversations

Learn how address conflict directly and respectfully without escalating tension, give and receive feedback effectively to drive performance and growth, and navigate high-stakes conversations with composure and professionalism.

By

Jennifer McGuinness

Leadership

Pro Tips

Confessions Of A (Recovering) Holiday Grinch

Council Updates

Confessions Of A (Recovering) Holiday Grinch

There’s a difference between opening your heart to the holidays and carrying the full weight of how they’re supposed to look.

By

Meghan Golden

Council Updates

In The Know

2026 Women Of Tech Now Open For Nominations

Mortgage Women

2026 Women Of Tech Now Open For Nominations

Women of Tech honorees advance innovation and open doors for others

By

Mortgage Women

Marketing Working Group Survey

Marketing

Marketing Working Group Survey

The Marketing Working Group wants to hear from you!

By

Meghan Golden

Marketing

Pro Tips

Thank You To Our Supporters

Become a sponsor