Your Mortgage Marketing Co-Pilot Guide

MWLC Council Members can use this custom GPT to assist in their marketing needs.

Your Mortgage Marketing Co-Pilot Guide

Your Mortgage Marketing Co-Pilot Guide

Sign up or sign in to access this content.

Join the Mortgage Women Leadership Council to gain full access to everything we have to offer.

or,

Episode

Your Mortgage Marketing Co-Pilot Guide

Add this GPT to your ChatGPT here.

Access the Custom GPT Instruction Guide here.

‍This GPT was created by Jacqueline "Jax" Crider exclusively to help council members easily integrate AI into their marketing strategies. We can't thank her enough for her dedication to the council and for sharing her expertise with us. ❤️

Jacqueline Crider

Jacqueline Crider

Managing Partner

,

PBJ Mortgage

Managing Partner

,

PBJ Mortgage

Bri Lees

Head of Marketing

,

Bri Lees

Head of Marketing

,

Bri Lees

By

By

Add this GPT to your ChatGPT here.

Access the Custom GPT Instruction Guide here.

‍This GPT was created by Jacqueline "Jax" Crider exclusively to help council members easily integrate AI into their marketing strategies. We can't thank her enough for her dedication to the council and for sharing her expertise with us. ❤️

Sign up or sign in to access this content.

Join the Mortgage Women Leadership Council to gain full access to everything we have to offer.

or,

Add this GPT to your ChatGPT here.

Access the Custom GPT Instruction Guide here.

‍This GPT was created by Jacqueline "Jax" Crider exclusively to help council members easily integrate AI into their marketing strategies. We can't thank her enough for her dedication to the council and for sharing her expertise with us. ❤️

Add this GPT to your ChatGPT here.

Access the Custom GPT Instruction Guide here.

‍This GPT was created by Jacqueline "Jax" Crider exclusively to help council members easily integrate AI into their marketing strategies. We can't thank her enough for her dedication to the council and for sharing her expertise with us. ❤️

This article published in the

issue.

Conversation

(0)

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Guest

6 hours ago

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Guest

6 hours ago

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Marketing Working Group

By

By

More on #

Marketing

Why Is Mortgage Marketing So 2008?

Marketing

Marketing Working Group

Why Is Mortgage Marketing So 2008?

If your mortgage marketing strategy still looks like it did in 2008, it’s probably not working anymore.

By

Turning Free Knowledge Into Future Clients

Pro Tips

Turning Free Knowledge Into Future Clients

Why webinars work

By

Mary Margaret Hogan

Cutting The Crusts Off Complexity

People

Cutting The Crusts Off Complexity

PBJ Mortgage makes home financing as easy as lunch

By

Jacqueline Crider

It's Getting Reel

Marketing

Marketing Working Group

It's Getting Reel

In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

By

Marketing

Marketing Working Group

LinkedIn & You

In this episode, join Meghan Golden, LaDonna Lockard, Erica LaCentra, and Melissa Pianin as they dive deep into leveraging LinkedIn for professional growth and networking.

By

Email Marketing

Marketing

Marketing Working Group

Email Marketing

This episode focuses on email marketing, where experts Meghan Golden, LaDonnna Lockard, and Erica LaCentra guided attendees through the essentials of crafting successful email campaigns.

By

Marketing

Marketing Working Group

Developing Your Own Personal Brand

In this engaging session, Meghan Hogan, LaDonna Lockard, and Erica LaCentra dive deep into the importance of personal branding to stay competitive.

By

Social Media Tech Stack 101

Marketing

Marketing Working Group

Social Media Tech Stack 101

In the Marketing Working Group's first episode in their webinar series, LaDonna Lockard, Erica LaCentra, and Meghan Golden discuss effective social media strategies tailored for mortgage professionals.

By

Pro Tips

Creating Buzz

How to promote your event on social media

By

Mary Margaret Hogan

Events Locked And Loaded

Pro Tips

Events Locked And Loaded

Achieve effortless event excellence with a pre-packaged toolkit

By

Marketing

Sold On Social

How to sell a personal brand on social media

By

The Power Of ‘I Don’t Know’

Pro Tips

The Power Of ‘I Don’t Know’

Embracing learning — and the unknown — in mortgage marketing is scary, but it’s also a journey of self-discovery

By

Mary Margaret Hogan

Scroll Era Content Guide

Marketing

Marketing Working Group

Scroll Era Content Guide

MWLC members can use this free content guide for social media ideas.

By

Meghan Golden

Stop Yelling Into The Feed

Mortgage Women

Stop Yelling Into The Feed

The new social playbook favors relevance over volume — and the mortgage pros who adapt are winning with quieter, smarter content

By

Jennifer H Mannion

Wings, Not Training Wheels

Mortgage Women

Wings, Not Training Wheels

Forget the fears — AI isn’t propping women up. It’s helping them fly faster, farther, and with more control over their business.

By

Jacqueline Crider

Inbox, But Make It Interesting

Mortgage Women

Inbox, But Make It Interesting

How interactive newsletters are turning “just another email” into referrals, relevance, and actual engagement

By

Lorraine Giron

Marketing Working Group Survey

Marketing

Marketing Working Group Survey

The Marketing Working Group wants to hear from you!

By

Meghan Golden

A Ripple Effect Of Empowerment

Mortgage Women

A Ripple Effect Of Empowerment

Strong brands don’t just differentiate — they mentor, inspire, and transform the future of mortgage

By

Jacqueline Crider

Powerhouse Perspectives In Tradeshow Marketing: Mary Margaret Hogan & Erica LaCentra

Pro Tips

Powerhouse Perspectives In Tradeshow Marketing: Mary Margaret Hogan & Erica LaCentra

Mary Margaret Hogan and Erica LaCentra of RCN Capital are redefining trade show success through strategy, connection, and marketing expertise.

By

Marketing

More Than A Logo, Less Than A Lecture

Real talk on branding that actually resonates

By

Jacqueline Crider

Two Pieces, One Perfect Fit

Marketing

Two Pieces, One Perfect Fit

Co-branding your mortgage services with referral partners and real estate agents

By

Navigating A Digital Revolution

Marketing

Navigating A Digital Revolution

How veteran mortgage professionals are thriving in a changing industry

By

Lorraine Giron

Continue Watching

Social Media Tech Stack 101

Episode

1

Social Media Tech Stack 101

In the Marketing Working Group's first episode in their webinar series, LaDonna Lockard, Erica LaCentra, and Meghan Golden discuss effective social media strategies tailored for mortgage professionals.

By

Marketing

Pro Tips

Why Is Mortgage Marketing So 2008?

Episode

1

Why Is Mortgage Marketing So 2008?

If your mortgage marketing strategy still looks like it did in 2008, it’s probably not working anymore.

By

Marketing

Pro Tips

Episode

2

Developing Your Own Personal Brand

In this engaging session, Meghan Hogan, LaDonna Lockard, and Erica LaCentra dive deep into the importance of personal branding to stay competitive.

By

Marketing

Pro Tips

Email Marketing

Episode

3

Email Marketing

This episode focuses on email marketing, where experts Meghan Golden, LaDonnna Lockard, and Erica LaCentra guided attendees through the essentials of crafting successful email campaigns.

By

Marketing

Pro Tips

Episode

4

LinkedIn & You

In this episode, join Meghan Golden, LaDonna Lockard, Erica LaCentra, and Melissa Pianin as they dive deep into leveraging LinkedIn for professional growth and networking.

By

Marketing

Pro Tips

It's Getting Reel

Episode

5

It's Getting Reel

In this final episode, host Meghan Golden is thrilled to introduce some fresh faces and industry experts who will share their invaluable insights into video creation and social media marketing.

By

Marketing

Pro Tips

Build Your Strength

Beef up your skills and become more confident through our working groups.

Mortgage Ops Exchange

A working group by ops professionals, for ops professionals — a space to connect, ask questions, and get real-world advice from those still in the trenches.

Tech Working Group

Navigate the ever-changing digital landscape.

Breaking Barriers

Confront the unspoken challenges women face as they rise to leadership in the mortgage industry and beyond.

The Latest

Scroll Era Content Guide

Marketing

Marketing Working Group

Scroll Era Content Guide

MWLC members can use this free content guide for social media ideas.

By

Meghan Golden

Marketing

Pro Tips

2026 Mortgage Star Awards

Leadership

2026 Mortgage Star Awards

Celebrate yourself. Celebrate each other. Submit a nomination.

By

Leadership

People

Q&A With Michele Bodda, President Experian Housing, Employer Services And Verification Solutions

Leadership

Q&A With Michele Bodda, President Experian Housing, Employer Services And Verification Solutions

As the market evolves, new data and technology are opening the door to broader access to homeownership and smarter lending.

By

Leadership

In The Know

I Am A Terrible Salesperson

Council Updates

I Am A Terrible Salesperson

Unless I actually believe in what I am selling.

By

Meghan Golden

Council Updates

2026 Women Of Tech Now Open For Nominations

Mortgage Women

2026 Women Of Tech Now Open For Nominations

Women of Tech honorees advance innovation and open doors for others

By

Mortgage Women

Why Is Mortgage Marketing So 2008?

Marketing

Marketing Working Group

Why Is Mortgage Marketing So 2008?

If your mortgage marketing strategy still looks like it did in 2008, it’s probably not working anymore.

By

Marketing

Pro Tips

Thank You To Our Supporters

Become a sponsor