
In July, the #MortgageWomen Wednesday spotlight shined on five remarkable women whose leadership, innovation, and mentorship are paving the way for a more inclusive and impactful mortgage industry. From career pivots to pioneering advancements in technology, each story reminds us that the journey to leadership is as unique as the woman behind it.
Susan Falsetti, Managing Director at ServiceLink, didn’t plan for a mortgage career — but once in, she found her purpose. From entry-level beginnings to executive leadership, Susan advanced by saying yes to every opportunity to learn.
“I never said no to learning something new — it made me a stronger employee and a better leader. Even now, I’m still learning.”
Her advice to women just starting out? “Learn as much as you can and have patience. With knowledge and perseverance, we can achieve anything.”
Susan’s story shows how curiosity and growth build not just careers, but futures.
🔗 Read more about Susan
A Mortgage Women Magazine #MortgageStar, Joy Knoch has built a standout career fueled by mentorship, perseverance, and forward-thinking. Her message to women entering the industry:
“Just keep going. Speak up, keep learning, and never forget where you started.”
Joy is shaping the future by embracing technology, improving borrower experiences, and fostering inclusive decision-making. Her leadership mantra says it all: “Listen first — because we are better together.”
🔗 Read more about Joy
For Olga Faynshteyn, #MortgageStar honoree, empowerment starts with courage.
“Don’t hesitate to assert yourself, share your thoughts and advocate for your ideas.”
A vocal champion of mentorship and confidence-building, Olga fosters authentic professional relationships grounded in mutual respect and trust. Her leadership style helps ensure that women’s voices are not just heard — but valued.
🔗 Read more about Olga
As SVP and Head of Enterprise Products at Rate, Kathryn "Kate" Amor is pushing the boundaries of what's possible in mortgage.
Kate leads with a bold mix of resilience, innovation, and inclusivity — helping shape the future of housing finance and empowering women to rise through the ranks.
“Success isn’t just personal — it’s about helping others unlock their potential.”
Her vision is one where women don’t just take seats at the table — they lead the conversation.
🔗 Read the full Q&A with Kate
Starting as an underwriter in 2004, Viviana Abarca has risen to lead front-end operations across three divisions at loanDepot. Today, her leadership powers groundbreaking tools like the melloNow underwriting engine, delivering loan approvals in minutes.
Viviana’s passion lies in people — uplifting both her team and her customers by creating a culture rooted in purpose.She believes empowering the next generation of women in mortgage starts with showing them the impact of their work.
Her influence is transforming the present — and shaping the future of the industry.
🔗 Read more about Viviana and other honorees
These five leaders show us that reshaping the industry is about more than climbing the ladder — it's about reaching back, lifting others, and daring to reimagine what leadership looks like. Here's to the women that are opening doors for the next generation in mortgage.
In July, the #MortgageWomen Wednesday spotlight shined on five remarkable women whose leadership, innovation, and mentorship are paving the way for a more inclusive and impactful mortgage industry. From career pivots to pioneering advancements in technology, each story reminds us that the journey to leadership is as unique as the woman behind it.
Susan Falsetti, Managing Director at ServiceLink, didn’t plan for a mortgage career — but once in, she found her purpose. From entry-level beginnings to executive leadership, Susan advanced by saying yes to every opportunity to learn.
“I never said no to learning something new — it made me a stronger employee and a better leader. Even now, I’m still learning.”
Her advice to women just starting out? “Learn as much as you can and have patience. With knowledge and perseverance, we can achieve anything.”
Susan’s story shows how curiosity and growth build not just careers, but futures.
🔗 Read more about Susan
A Mortgage Women Magazine #MortgageStar, Joy Knoch has built a standout career fueled by mentorship, perseverance, and forward-thinking. Her message to women entering the industry:
“Just keep going. Speak up, keep learning, and never forget where you started.”
Joy is shaping the future by embracing technology, improving borrower experiences, and fostering inclusive decision-making. Her leadership mantra says it all: “Listen first — because we are better together.”
🔗 Read more about Joy
For Olga Faynshteyn, #MortgageStar honoree, empowerment starts with courage.
“Don’t hesitate to assert yourself, share your thoughts and advocate for your ideas.”
A vocal champion of mentorship and confidence-building, Olga fosters authentic professional relationships grounded in mutual respect and trust. Her leadership style helps ensure that women’s voices are not just heard — but valued.
🔗 Read more about Olga
As SVP and Head of Enterprise Products at Rate, Kathryn "Kate" Amor is pushing the boundaries of what's possible in mortgage.
Kate leads with a bold mix of resilience, innovation, and inclusivity — helping shape the future of housing finance and empowering women to rise through the ranks.
“Success isn’t just personal — it’s about helping others unlock their potential.”
Her vision is one where women don’t just take seats at the table — they lead the conversation.
🔗 Read the full Q&A with Kate
Starting as an underwriter in 2004, Viviana Abarca has risen to lead front-end operations across three divisions at loanDepot. Today, her leadership powers groundbreaking tools like the melloNow underwriting engine, delivering loan approvals in minutes.
Viviana’s passion lies in people — uplifting both her team and her customers by creating a culture rooted in purpose.She believes empowering the next generation of women in mortgage starts with showing them the impact of their work.
Her influence is transforming the present — and shaping the future of the industry.
🔗 Read more about Viviana and other honorees
These five leaders show us that reshaping the industry is about more than climbing the ladder — it's about reaching back, lifting others, and daring to reimagine what leadership looks like. Here's to the women that are opening doors for the next generation in mortgage.
In July, the #MortgageWomen Wednesday spotlight shined on five remarkable women whose leadership, innovation, and mentorship are paving the way for a more inclusive and impactful mortgage industry. From career pivots to pioneering advancements in technology, each story reminds us that the journey to leadership is as unique as the woman behind it.
Susan Falsetti, Managing Director at ServiceLink, didn’t plan for a mortgage career — but once in, she found her purpose. From entry-level beginnings to executive leadership, Susan advanced by saying yes to every opportunity to learn.
“I never said no to learning something new — it made me a stronger employee and a better leader. Even now, I’m still learning.”
Her advice to women just starting out? “Learn as much as you can and have patience. With knowledge and perseverance, we can achieve anything.”
Susan’s story shows how curiosity and growth build not just careers, but futures.
🔗 Read more about Susan
A Mortgage Women Magazine #MortgageStar, Joy Knoch has built a standout career fueled by mentorship, perseverance, and forward-thinking. Her message to women entering the industry:
“Just keep going. Speak up, keep learning, and never forget where you started.”
Joy is shaping the future by embracing technology, improving borrower experiences, and fostering inclusive decision-making. Her leadership mantra says it all: “Listen first — because we are better together.”
🔗 Read more about Joy
For Olga Faynshteyn, #MortgageStar honoree, empowerment starts with courage.
“Don’t hesitate to assert yourself, share your thoughts and advocate for your ideas.”
A vocal champion of mentorship and confidence-building, Olga fosters authentic professional relationships grounded in mutual respect and trust. Her leadership style helps ensure that women’s voices are not just heard — but valued.
🔗 Read more about Olga
As SVP and Head of Enterprise Products at Rate, Kathryn "Kate" Amor is pushing the boundaries of what's possible in mortgage.
Kate leads with a bold mix of resilience, innovation, and inclusivity — helping shape the future of housing finance and empowering women to rise through the ranks.
“Success isn’t just personal — it’s about helping others unlock their potential.”
Her vision is one where women don’t just take seats at the table — they lead the conversation.
🔗 Read the full Q&A with Kate
Starting as an underwriter in 2004, Viviana Abarca has risen to lead front-end operations across three divisions at loanDepot. Today, her leadership powers groundbreaking tools like the melloNow underwriting engine, delivering loan approvals in minutes.
Viviana’s passion lies in people — uplifting both her team and her customers by creating a culture rooted in purpose.She believes empowering the next generation of women in mortgage starts with showing them the impact of their work.
Her influence is transforming the present — and shaping the future of the industry.
🔗 Read more about Viviana and other honorees
These five leaders show us that reshaping the industry is about more than climbing the ladder — it's about reaching back, lifting others, and daring to reimagine what leadership looks like. Here's to the women that are opening doors for the next generation in mortgage.
In July, the #MortgageWomen Wednesday spotlight shined on five remarkable women whose leadership, innovation, and mentorship are paving the way for a more inclusive and impactful mortgage industry. From career pivots to pioneering advancements in technology, each story reminds us that the journey to leadership is as unique as the woman behind it.
Susan Falsetti, Managing Director at ServiceLink, didn’t plan for a mortgage career — but once in, she found her purpose. From entry-level beginnings to executive leadership, Susan advanced by saying yes to every opportunity to learn.
“I never said no to learning something new — it made me a stronger employee and a better leader. Even now, I’m still learning.”
Her advice to women just starting out? “Learn as much as you can and have patience. With knowledge and perseverance, we can achieve anything.”
Susan’s story shows how curiosity and growth build not just careers, but futures.
🔗 Read more about Susan
A Mortgage Women Magazine #MortgageStar, Joy Knoch has built a standout career fueled by mentorship, perseverance, and forward-thinking. Her message to women entering the industry:
“Just keep going. Speak up, keep learning, and never forget where you started.”
Joy is shaping the future by embracing technology, improving borrower experiences, and fostering inclusive decision-making. Her leadership mantra says it all: “Listen first — because we are better together.”
🔗 Read more about Joy
For Olga Faynshteyn, #MortgageStar honoree, empowerment starts with courage.
“Don’t hesitate to assert yourself, share your thoughts and advocate for your ideas.”
A vocal champion of mentorship and confidence-building, Olga fosters authentic professional relationships grounded in mutual respect and trust. Her leadership style helps ensure that women’s voices are not just heard — but valued.
🔗 Read more about Olga
As SVP and Head of Enterprise Products at Rate, Kathryn "Kate" Amor is pushing the boundaries of what's possible in mortgage.
Kate leads with a bold mix of resilience, innovation, and inclusivity — helping shape the future of housing finance and empowering women to rise through the ranks.
“Success isn’t just personal — it’s about helping others unlock their potential.”
Her vision is one where women don’t just take seats at the table — they lead the conversation.
🔗 Read the full Q&A with Kate
Starting as an underwriter in 2004, Viviana Abarca has risen to lead front-end operations across three divisions at loanDepot. Today, her leadership powers groundbreaking tools like the melloNow underwriting engine, delivering loan approvals in minutes.
Viviana’s passion lies in people — uplifting both her team and her customers by creating a culture rooted in purpose.She believes empowering the next generation of women in mortgage starts with showing them the impact of their work.
Her influence is transforming the present — and shaping the future of the industry.
🔗 Read more about Viviana and other honorees
These five leaders show us that reshaping the industry is about more than climbing the ladder — it's about reaching back, lifting others, and daring to reimagine what leadership looks like. Here's to the women that are opening doors for the next generation in mortgage.
MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education when you use our code WOMENWIN.
MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education. Become a member for our unique code.
A letter from the editor
From Charmed to the mortgage industry
MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education when you use our code WOMENWIN.
MaxClass is a woman-owned company, and we're offering MWLC members 65% off your continuing education. Become a member for our unique code.
Jennifer McGuinness shares how to lead, grow, and break barriers.
Stories of reinvention and the untapped power of mortgage talent
Key strategies for mortgage lenders in 2025
Investing in your team’s development is investing in your company’s future
Success in this industry starts with who you know — and how you show up.
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