25-03 From Code Calls To Cold Calls
Issue 2
2025

From Code Calls To Cold Calls

Jay Arneja’s 4 D’s are a blueprint for cutting through clutter — and this issue is full of clarity-building stories for mortgage professionals. From branding that connects to reverse products that require precision, we spotlight the details that matter and the women who master them. Add in a warning about shifting compliance tides and a celebration of mentorship in action, and you’ve got a must-read for anyone navigating a fast-changing market.

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From The Issue

Breaking Down Walls, Building Up Results
Leadership
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Breaking Down Walls, Building Up Results

Why connection — not just tech — is the real driver of change

By 
Leadership
Resilience In  The Real World
Balance
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Resilience In The Real World

How businesswomen rise, recalibrate, and reclaim their power

By 
Tina Asher
Balance
Two Pieces, One Perfect Fit
Marketing
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Two Pieces, One Perfect Fit

Co-branding your mortgage services with referral partners and real estate agents

By 
Marketing
In The Know
Pro Tips
Reverse Gear, Full Compliance
In The Know
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Reverse Gear, Full Compliance

Lenders eyeing the reverse mortgage market face a minefield of disclosures, licensing, and regulatory risks

By 
In The Know
Women, Leadership, And  The Power Of Connection
Mortgage Women
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Women, Leadership, And The Power Of Connection

A letter from the editor

By 
Kelly Hendricks
Mortgage Women
Community